Archive for the ‘Marketing’ Category

Jul 1

A Quick Understanding of How Google+ Differs from Facebook

[This post is intended for friends and others just looking for a very high level understanding of Google+. This is not an official POV and does not represent my employer.] Over the past day, people have been asking “What’s Google+?” and for the few friends of mine who are on Google+, many of them are [...]

May 11

ATTN Travel Brands: Sponsor ISRAEL Related Content

As the founder of YeahThatsKosher.com, I have been contacted over the years by a number of websites and companies to review, try, and have sponsor my content. Some I have accepted, others not. Now it is your turn. Over the next few weeks I’ll be traveling to Israel on a quest to create more travel [...]

Sep 3

Email Blasting = Shady Marketing (#FAIL)

Taxes, Death, and SPAM, are all inevitable. Lately, I have been monitoring my Gmail’s SPAM folder and I’ve been noticing a disturbing pattern. No … not pharmaceuticals or Nigerian princes asking for money, but Jewish businesses and non-profits sending “blasted” emails to presumably thousands of non-opted in members … all coming from one marketing company’s [...]

Mar 17

Torah Times Circular = Jewish Ad FAIL

My wife (Arielle) picked up this circular in one of the kosher restaurants in midtown today and was excited to show this to me. I love ads, especially bad ones. Props to Arielle for cherry picking the following ads, which are ripe for parody. The following are from the Torah Times circular, Week of March [...]

Feb 14

Social Media, Newspapers, and TV

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It’s interesting that the traditional media, namely television & newspapers, who are not as profitable as they once were due to the Internet, have taken different approaches regarding social media. Newspapers, the soon to be all but extinct media, have heavily pushed their online presence to give life to their struggling brands. Journalists are using [...]

Jan 29

3 Topics to Talk (and Tweet) About at #SocialMediaWeek

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(This was originally posted yesterday on www.SocialMediaWeek.org) —— Need something to discuss at #SMW? Wondering which topics will emerge as hot-button conversation pieces? Based on what’s generating buzz now, and what we’re expecting to see in the coming months, here are my predictions: 1. Location based (geo-social) apps are here, there, everywhere. Foursquare, Gowalla, Yelp, [...]

Jan 25

Dani aka Guest Blogger

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I’ve been approached by a few places to be a guest blogger, which is quite exciting. This is in addition to me posting original content to my blog: YeahThatsKosher.com & my Vlog: JewishTravelTV.com, as well as guest posts on Jewlicious.com & Jewneric.com. In the beginning of February I will be covering Social Media Week New [...]